![]() Musical.ly was founded by Alex Zhu and Luyu Yang, a pair of Chinese entrepreneurs who met at eBaoTech, a digital solutions provider for the global insurance industry. ![]() However, they shut Musical.ly down not long after the acquisition, in August of 2018 - we’ll go into more detail on Musical.ly getting shut down below.īut before we take a closer look at what happened to Musical.ly, let’s back up and see who founded Musical.ly and how the platform got its start to better understand why it eventually got acquired and shut down. Musical.ly was eventually acquired by TikTok’s parent company, ByteDance, on November 9, 2017, for a whopping sum of between $800 million and $1 billion.īyteDance originally stated that Musical.ly would continue to operate as an independent app. It was particularly popular with pre-teen and teenage girls. Musical.ly was headquartered in Shanghai, China, but gained a large following internationally, especially in the US. Like other popular social media platforms, Musical.ly’s millions of users could follow different accounts, like, comment on, and share other users’ content. ![]() Users could select from different songs to add as soundtracks to their videos, and the app helped give rise to the popular lip-sync video trend. Officially launched in August of 2014, Musical.ly was a video-based social media platform that allowed users to share and view short video clips from 15 seconds to one minute long. The short answer is that it was folded into TikTok, which is currently the world’s most popular video-sharing app.īut an app doesn’t just go from an idea to getting acquired and merged with TikTok overnight, so let’s take a look at the origins of Musical.ly and see how it reached its eventual end. Short-form video app and social media platform Musical.ly lived a relatively short life, from its launch in 2014 to its acquisition in 2017 and eventual shutdown in 2018.ĭespite its short lifespan, Musical.ly accumulated more than 200 million users during its active years and received millions of video uploads each day, leading many people to wonder what exactly happened to Musical.ly and ask why it shut down if it was so popular.
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